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State Express 555, simply known as 555, is a British brand of cigarette originally manufactured in the United Kingdom by the Ardath Tobacco Company. The overseas rights to the brand, excluding the United Kingdom, were acquired by British American Tobacco (B.A.T.) in 1925.[1] It was sold widely throughout the world.[2] Today, the brand is still very popular in Asia, especially in the Greater China area, Vietnam, and Cambodia. In the United Kingdom, they are registered and manufactured in Westminster, City of Westminster, London.
555 sponsors motorsports. 555 World Racing logos were seen on Hong Kong - Beijing Rally cars from 1985 to 1987 and Subaru World Rally Championship cars from 1993 to 2004.[7] (the actual 555 brand placement became less frequent in the 21st century, being dropped in 2005). Subaru continued to use 555's blue and yellow colour scheme as its WRC livery until its withdrawal, but with the manufacturer's own logos in place of the 555 brand.[7] For rallies where tobacco advertising was forbidden, the 555 logos were replaced by three crescent moons.
British American Racing in 1999 originally wanted to brand Ricardo Zonta's car in the blue & yellow livery of 555 World Racing, whilst branding Jacques Villeneuve's car with Lucky Strike colours. However, the move was blocked by the FIA, and they were forced to run two similar liveries. They opted to have the Lucky Strike brand on the left of the car and 555 World Racing on the right, with a zip going along the middle of the nose. It was highly unpopular, and so for the 2000 season, they chose to just display mostly Lucky Strike logos, with small 555 World Racing logos on the side and nose. Some years between 2000 and 2006 (After Honda had bought out BAR, and were under pressure to drop tobacco sponsorship under new EU legislation), they prominently displayed the 555 World Racing brand at the Chinese Grands Prix, where the 555 brand is better known. However, from 2007 until their withdrawal at the end of 2008, Honda adopted a livery with no sponsorship logos at all, but a livery depicted Earth to raise environmental awareness. In countries where tobacco sponsoring was banned, the 555 logos were replaced by three crescent moons.
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