The revenue model was subscription based with a user cost of $14.99 per month,[7] rather than using microtransactions.[8] The UK subscription was £9.99 a month, £19.99 for three months, and £49.99 for six months. The cost for Australian subscribers was $19.95 AUD. It had been announced on September 19, 2011 that the game would go Free to Play sometime in October. Since November 1st, the game is Free to Play for everyone.

There are 3 levels of players: Free, Premium (at least $5 spent on the game) and Legendary, which are ongoing subscribers.