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BEIJING: Google, the world's most popular Internet search engine, has launched a Chinese-language service that will be stripped of contents like the websites of western human rights organisations which are deemed "offensive" or "subversive" in the communist nation.
The self-censorship was the first for Google in China. The company does not restrict access to Websites on its English-language search engine, though government censors do block links to forbidden material, 'Shanghai Daily' reported.
Other Internet giants including Yahoo and Microsoft's MSN have also censored material "in exchange" for being allowed to tap a market comprising 110 million Internet users, the world's second-largest market.
The government bars access to 20 broad content categories, including pornography and other banned material. Cyber surfers who enter forbidden keywords in the search engine at the new Google.Cn will receive this message: "In line with local laws and policies, parts of the result are not listed." People who use Google's English service in China won't be affected by the company's self-censorship, though they will still be restricted by government censors who monitor Internet activity, the paper said.
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